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Our brand was born in Paris in 1909. Eugène Schueller, its founder, was a chemist with an innovative spirit who invented all the elements available to hairdressers today.
He invented the first cold color and perm.
He introduced skin allergy tests and the shade scale.
He created the first specialized color school, after which we launched the first professional competition.

This heritage has enabled us to become the leading professional brand, recognized by hairdressers the world over.

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